Emergence of Facebook as a Winner of the Mobile Photo War
Almost all of us love to take and share photos with our friends, families and relations. They are one of the biggest things on the internet from nearly the beginning of the days of commercial web. Photos are probably the easiest way to show one’s emotion digitally. Initially, it was about using your camera, be it a point and shoot or a DSLR and uploading them to Flickr, Myspace or Facebook. We’ve since moved on to Mobile phones: the best camera is the one that you have with you, and you always have your mobile phone with you, right?
Mobile photo sharing that is largely in use now-a-days forms an important aspect to the success of Facebook as a social media website (and as a larger entity too). So when it faced a threat in this matter from a company named Instagram, it took a very wise business decision of buying the company even though it cost them a billion dollars. Facebook thus won the war for mobile photo sharing in the worldwide global market.
The Popularity of Facebook as a Website
Photo sharing is the heart of Facebook and its photo-sharing album is the most updated all over the internet. This constant updating makes Facebook one of the most dominant players in the new connected world. Another contributing factor to the immense popularity of Facebook is its cross-platform nature and the fact that it gives a fully global identity, bringing together people from all parts of the world.
Numerous efforts have been made to attract more and more people to Facebook over the years. Innumerable applications, games, options for watching, listening and reading have been incorporated in Facebook. However, the greatest success of Facebook has come through photos and their sharing and is mainly due to this aspect of Facebook that this company is still growing and gaining more popularity.
Strategies Implied to Popularize Mobile Photo-sharing Application
• At the beginning when Facebook included this photo sharing application for mobiles, what the users obtained was a very tiresome, convoluted and complicated application that did not arouse too much of interest among its users.
• Nevertheless, being a great company as it is, the masterminds behind this company knew about these drawbacks and worked very hard and silently to sort it out.
• Soon enough they came up with a solution in the form of an application named ‘Camera’ that largely helped in the simplification of the process of sharing mobile photos on Facebook.
• Many people were a bit confused when Mark Zuckerberg and his companions released their photo sharing application, Camera, after they announced that they were buying Instagram for billions of dollars.
Now, why anyone would spend millions (or a billion) buying a company that makes applications for sharing mobile photos when they have already made an application for themselves.
The photos that you take and share are associated with you as a person, and your identity. It’s about what you see and share because of who you are. That’s that Instagram is about; seeing through someone else’s eyes. And that’s probably why Facebook bought Instagram (and has it’s own camera app too): a way to try and combine your Digital and Real identity.
Image Credits: The Facebook Blog