Nokia Lumia: What's in a name? :: My Portable World

Nokia Lumia: What’s in a name?

Monday 07th, November 2011 / 10:44 Written by
Nokia Lumia: What’s in a name?

Seriously.. What IS in a name? Why not just call a dog a ‘dog’? Would you be more afraid of a worm simply because it was called ‘Godzillus’? Sometimes things just are what they say on the tin.. Or are they? Well, as far as naming goes, it would seem the folks at Nokia have hit upon the right idea. For a generation of users struggling to remember the difference between a Nokia C3-00 or a Nokia X3-00, can breath a sigh of relief with the introduction of the New Nokia Lumia and Nokia Asha families.

Even for someone who has been a part of the Nokia brand architecture team, Chris George admits that “the number of Nokia products on the market had become so great that even we were becoming confused by our naming”. The decision to name products by families, rather than individually, was driven by two factors: The success of similar strategies for other technology companies and the complexity of finding so many individual product names each year.

“From an initial list of nearly 200 names only a handful made it through this stage for what was eventually the Nokia Lumia,” says Chris George. Then experts in 84 dialects started work, checking for any negative associations in different languages and assessing how easy they are to pronounce. Some letters like J, L R and V are difficult to pronounce in certain countries. Some languages don’t have certain letters in their alphabet (like Q in Polish). This process is never foolproof – as a couple of comments pointed out lumi, or lumia, is a very old Spanish word, long fallen into disuse.

Lumia has particular meaning in Finland where ‘lumi’ means snow, and ‘lumia’ means snow in plural (they know a lot about wintery weather). The Nokia Asha range has more multi-cultural connotations. Knowing that the Series 40 phones were most heavily sold in emerging markets, the Nokia team worked through a different range of name possibilities. In the case of the Nokia Lumia the team were looking for a name that sounded great when used with the Nokia brand name and ended with a vowel to make it work phonetically. Asha is the Hindi word for hope: it sounds good, and it has meaning.

The final stage involves running through the shortlist and working out what sounds best with the Nokia brand name.A shortlist was presented to the Nokia Leadership team and Lumia emerged as the winner.

[source: NokiaConversations]

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Scientist, gamer, tech-enthusiast, modest Pure-O! Follow me on twitter @slick_panda

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1 Comments on “Nokia Lumia: What’s in a name?

  • It’s the era of the smartphone and everybody owns one. And
    in case you do not own one, you surely want one. They’re sleek, they’re
    efficient and they’re super fun to use. If you just want to flash a sexy
    looking smartphone, or you actually need one for work purposes, or even if
    you’re looking for an all-in-one gadget, a smartphone is the answer to all. One
    can play games, take pictures, listen to music, indulge in social-networking,
    stay updated online, get tonnes of interesting apps, and a host of other things
    can be done on a smartphone. Today almost all the leading brands are offering a
    variety of smartphones in the market. It could be a daunting task for anyone to
    choose a suitable phone from the plethora of options available. I am here to
    talk about a few options available from Nokia.

    The phones I am going to be writing about range from the mid
    to high level segment. These phones will cater to all sorts of consumers, from
    the very casual one to the serious gamer to a complete phone geek. All these
    come with standard features like an 8 MP camera (at least), HD video recording,
    a secondary front facing camera, 3G capability, a minimum of 8 GB of internal
    storage (except for the Nokia C6-01), USB 2.0 support, practically unlimited
    phonebook entries, among other functions. And it’s naturally understood that
    all these phones touchscreens.

    The latest on offer by Nokia is their new Nokia 701. It’s a
    power-packed phone which is bound get those Nokia fanatics excited. It comes preloaded
    with the all new Symbian Belle OS, a 1 GHz processor and a 3D graphics hardware
    accelerator which will change the way you’ve played games. It’s got a nice 3.5
    inch TFT screen, which is the brightest display ever on any Nokia phone, to
    give you that amazing visual experience you’ve always looked for on a phone.

    The Nokia N8, which was released a while back, is for those
    hardcore photographers out there. It comes with a 12 MP camera, a Carl Zeiss
    lens and a Xenon flash. The HD video recording on this phone will keep you
    hooked on to making videos wherever you go. It has the Symbian^3 OS, which is upgradable
    to Symbian Anna OS, which in turn is upgradable to the Symbian Belle OS.

    The Nokia C6-01, C7 and the E6 are three other phones on
    offer, which are somewhat similar in nature, with slight differences. The E6
    comes with a preloaded Symbian Anna OS which is directly upgradable to the
    Symbian Belle OS. The others can, as has been mentioned, still be ungraded to a
    Symbian Belle OS. Though one way in which the Nokia C6-01 lags, is the fact
    that it has a slightly low internal memory with 340 MB, but it is upgradable to
    32 GB through microSD cards.

    The two phones which stand out in one particular department
    are the Nokia 701 and the Nokia C7. Both of these are NFC enabled phones, which
    could be quite advantageous, as NFC is being touted as the next best thing in
    mobile technology. NFC, Near Field Communication, is a technology which is
    being implanted in a lot of upcoming smartphones by all leading brands. It is
    bound to change the way we transact or communicate, but without getting into
    exact details about NFC, let me just say that you will be a step ahead with an
    NFC smartphone at your disposal.

    There are still a lot of other smartphones available in the
    market today, but this list should still clear a lot of doubts, ease your
    research process and give you an idea about the Nokia smartphones which you
    could consider buying.

    Reply

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