App Piracy and Mobile Payments: Make them Pay!

Piracy and Content theft (as perceived by various industries and their regulating bodies) is on the top of everyone’s mind nowadays. While there is a major drive towards internet content delivery, a vast majority of the population isn’t online just yet or even if they are, don’t have access to a lot of content. Could this be due to licensing issues, available bandwidth, region restriction or something else?

The most accessible way to get online, arguably, is via a mobile device: be it a Tablet or a Smartphone (or even a not-so-smart-phone). Applications on these devices act as both a conduit to content and as the content themselves (games would be one example where the App IS the content). So would piracy and content theft apply to these mobile platforms too? I guess so. Has anyone come up with a way to lock this down? Valve has tried that on their Steam platform (other game publishers have tried this too), with DRM, online availability requirements to play their games, etc. All of this wouldn’t work of course, if you couldn’t pay for the game. If content isn’t available at your location, even if you were willing to pay for it, what would you do? The usual answer would be that you would get it, by what ever means. This is probably why the Game of Thrones series is the most pirated show in the history of television shows.

How does this apply to apps? Think about the number of sites that give access to versions of paid apps. Think about the Cydia repositories that provide these packages.There are two parts to reducing the number of apps that are downloaded illegally:

  1. Making people aware of the actual value of what they are providing (I usually tell people who are hesitant about buying apps that it’s just the cost of a coffee at any coffee shop). People would be more willing to pay for apps if they can put the expenditure into a normal context (Paying INR 100 or $1.99 for a coffee, a one time purchase, vs the same for an app that you would potentially use multiple times).
  2. Providing an easy way to pay for these apps.

The payment method is something that needs attention. Various payment methods exist and are in use by various companies and providers. But most require a Credit Card as your payment method. This is partially motivated by safety. But what about gift cards, the way Apple does it. Buy a card for a pre-defined sum at a store and use it with your iTunes account. Paypal could be another payment method, except you need a credit card there too, as Paypal doesn’t accept most (Indian) debit cards (at least, not that I’m aware of). It can’t be a pre-defined credit card as is issued in some countries either: the system has to work everywhere.

So what do most smartphones and tablets have in common? The mobile networks that they run on. Mobile payments would make sense then right? As a post paid subscriber, you would be used to paying for usage charges beyond your free use limits. As a Pay As You Go (or pre-paid in India) subscriber, you would be used to adding credit to your account as required. Adding your app purchases to your bill would make sense then. But why isn’t it so prevalent?

Update: An interesting take away from the Nokia Strategy Summit, which Vinu is attending today, is that Operator billing is actually one of the best way to get going on app and content payment. This is a frictionless method to allow users to purchase apps from App stores and have the amount billed to their monthly bill or deducted from their pre-paid balance. No credit card, debit cards required. According to Shiv (D. Shivakumar from Nokia India), operator billing has to potential to increase purchases by up to 5 times, and two thirds of people prefer Operator Billing as a payment option on the Nokia Store.

If people pay for apps instead of getting them through alternate channels, the Application developers benefit, allowing them improve their existing Apps and coming up with the next great App.

Here’s a list of platforms that provide carrier billing (and their limitations, by region, or by type of content)
Table: OS vs Carrier Billing, number of countries and operators (if available)



Windows Phone7(USA, Australia, Canada, France, Germany, Norway, UK)
Android3 (Japan, USA, India)

Note: The number doesn’t reflect the number of carriers from each country that offers the service.

Disclaimer: The data in the table may need correction/updating. Do let us know if you have additional data.

So what does this mean for Apps and Piracy of apps? Well, people will pay, if you give them a means of paying it that doesn’t involve jumping through hoops. Make it easy, and it doesn’t get easier than carrier billing. You can even get Facebook Credits via Carrier Billing now!

Photo Credits:

Android & Windows Tablets vs. the iPad

Innovative and user-friendly features are the hallmark of Apple products. Apple’s iPad continues to attract a large number of customers all over the world in spite of powerful alternatives available in the market.

Apple seems to be undeterred by the so-called Android revolution and new tablets powered by Windows.

Windows 8 based tablets are on the anvil which are expected to hit the market at the end of 2012 or early 2013. However, these have been speculated to have some interoperability issues. Developers have an affinity with iOS based applications rather than Android applications. It is also to be noted that there are a larger number of paid iOS applications than the number of paid Android applications. Thus, the iOS ecosystem is growing strong and at a steady pace.

Apple’s contribution towards Mobile Computing (where only smartphones and tablets are taken into consideration) is significant. The mobile and computing giant has made remarkable progress in terms of global sales. Global revenue for the same has doubled from 2007 to 2011. It is amazing to find that Apple generates 47% of the total mobile revenue by selling just 11% of the total mobile computing devices. Android and windows based mobile computing devices share is to the extent of 53% of the total revenue.

There are a number of reasons for the success of iPad:

  • Apple is successful in exploring new markets
  • The design and features create a very innovative user-experience
  • Pricing, ability to share among iOS based devices and iOS applications are reasons worthy of mention
  • The large screen lets you watch full length movies comfortably.
  • The touch interface is easy to use.
  • There is a solid range of innovative applications to enhance the horizons of entertainment
  • It’s not only entertainment but also the learning zone extended through iPad makes it a favorite digital gadget

In recent times, iOS-based application development has been made far easier than Android-based development, as developers have to deal with a number of screen sizes to develop Android applications. The portability between iPhone and iPad is another plus factor. Almost all games that can be played on the iPhone can be enjoyed on iPad as well. This kind of flexibility is not available with Android based applications as it is required to deal with a number of screen sizes. The monetization channels are well established for developers to develop applications that run on iOS and the same is not yet established with Android applications.

Microsoft has announced Windows 8 – ARM powered tablets; with challenges (from existing players) to strengthen its mobile computing market. Windows 8 based tablets should feature easy to manage features. It’s price and the ability to provide best business tools and user-friendly features are deciding factors to dethrone iPad in near future. Microsoft can target businesses which have not yet implemented iOS based mobile computing infrastructure. On the other hand, it is difficult to convert clients even though they are using windows based personal computers but are accustomed to iOS based mobile computing infrastructure. The deficiencies present in the development of Android based applications and the difficulties present in windows based tablets will continue to lure customers to go for iPad. The uncertainty in the release date of Microsoft 8 based tablets will also boost iPad sales.

All said & done, it’s Apple winning the war comfortably.

Spread of Healthcare through Mobile Phones

Mobile phones have revolutionized the way people communicate with each other. It has drastically reduced distance barriers. Instant communication channels offer access to quick information. The spread of information through mobile phones is also utilized by businesses to promote their products and services. Information reach through mobile phones enable government organizations to inform the public in a more effective manner. Information through mobile phones is also being utilized to provide better healthcare services.

Let us find how mobile technologies will augment health care services.


There are mobile applications which help you monitor your blood pressure, sugar, BMI, etc. There are also mobile applications that can monitor your alcohol and caffeine consumption and to raise alert to prevent excess intake. It is speculated that mobile driven health care services are going to take big chunk of the overall healthcare industry. Health information pertaining to various segments can be served through mobile phones. It is possible to provide information on prevention, diagnosis and treatment of sickness. Versatile tools can be deployed to monitor the health condition of individuals.

Mobile health, also termed as mHealth has prospects to the tune of $23 billion by the year 2017. mHealth has huge potential to utilize mobile telecommunication along-with multimedia applications to deliver healthcare services. Even though mHealth originated in developed nations its relevance is more in the developing countries. Information can be accessed through a variety of handheld devices including Smartphones, iPads, iPhones, Blackberries and PDAs based on Windows. Even doctors and healthcare professionals can better share information through mobile phones and thus contribute to the health of the society.

The awareness created through mobile applications and information pumped through mobile phones will raise the general standard of living and will boost life expectancy. The information passed through mobile phones will be handy to pass on. Mobile users can take advice and follow the same in day-to-day busy life. In addition to the technological advancements that facilitate remote diagnosis and remote operations, mobile technology will boost healthcare services by giving a personal touch. Not only urban population but also people living in rural areas where specialized medical facilities are not available will be benefited through mobile healthcare. Mobile phones will also cut down the difference between the rich and poor in terms of access to services.

Information can be passed quickly about possible treatments available to prevent and cure diseases. The very fact that the availability of timely information will save lives is an encouraging factor to promote healthcare through mobile phones. The coming generation will witness a new level of healthcare with  advancements in medical and mobile technologies. As of now, the applications are able to educate people on a large-scale and equip them with enough information to take preventive and corrective actions.

A concrete action plan is required to take forward the revolution of providing health care services through mobile phones.  Greater efforts are required from both government and non-government organizations. Coordinated efforts among device manufacturers, mobile application developers and mobile operators will help to take forward healthcare to the next level. Mobile technology offers great opportunity to improve public health through committed computer engineers, researchers and professionals working in health care services.


Image Credit: MobiHealthNews

Top Digital Marketing Trends for the Future

Technology envelops our world today and as we proceed into the future so does technological advancements. In this race of virtual excellence in the real world, marketing has always place an immensely vital role. This is one field where anything and everything is possible and the probability of success of any company or product depends on how well it is being portrayed in the market. The creation of a brand name depends largely on proper marketing. Digital marketing is found to be dominating today’s idea of the term “Marketing”, as most of the marketers rush to be the first in the line to hold the banner of the next big and promising technology to mesmerize mankind in form of some revolutionary device/application/social network.

The marketers presume that they are always prepared for the next change that they might have to face in the digital world. But the thing they often overlook is that the future is unpredictable, especially in the digital industry. Thus, marketers need to be increasingly mobile, engaging and relevant and be ready to cash in each and every opportunity that they get in order to appeal to and draw in the attention of their consumers.

One of the many ways to attract the attention of customers is Location Services. A marketer cannot always expect that just by playing by the rulebook and sitting in his comfortable chair, consumers would automatically start responding to the product he is marketing for. To stay well ahead of the curve, they would have to approach the areas where they can find potential consumers rather than waiting for them to come in. They would have to hunt down many professional social networks which are filled with the treasure chests of consumer data. Using something like Near Field Communication Technology a marketer can find out about the daily context of consumers which can make their lives better.

Other than that, it’s high time that the marketers used their creativity to create some new advertisement ideas. Online video and mobile platforms with their usual pre-roll video advertisements have undoubtedly created much hype in the marketing business because of the sheer fact that the viewers are denied the choice of avoiding to watch these “forced view” videos. Apart from the fact that these kinds of advertisements are unreasonably expensive, the marketers should not be so inhuman as to rule out the respect for the viewer’s time and interest. Each brand message should be elegantly portrayed with enough relevant content instead of losing the true message of the brand in meaningless banners and clutter.

User-Generated Curation is another avenue that has helped the brands become relevant to consumers. In these content discovery applications the necessary feeds are provided by content producers and they are in turn adjusted in accordance to the requirements of the consumers by themselves. Another major change needed is altering the format of the advertisements to suit the particular digital platform. For example, the realistic graphical capacities of iPads should be utilized than just displaying roll out advertisements meant for online.

Lastly, Integrated Marketing lets the marketer focus on the customer which improves brand recall and multiplies the chances of engagement as opposed to only paying heed to silos in advertising strategies.


Image Credit: A Few Random Rantings

Android overtakes Opera Mini as the most popular mobile web browser

Google’s Android has found its way into the lives of millions of people across the world.  Now, Android has achieved a new milestone by outperforming Opera Mini. As per the figures compiled for the month of February 2012, the Android Browser has overtaken Opera Mini.

Statcounter, the popular web traffic measuring tool takes the count for the iPhone and iPod touch separately. It is observed that Apple users’ web surfing is more than Android users’ web surfing. The internet surfing volume on Android based phones is less than the overall internet surfing volume on Apple’s devices. Google has ambitious plans to bring the micro version of Chrome to attract mobile users. If it has to achieve success in this sphere, a lot will depend on how Google will encourage Android users to surf the net more and more.

                                             Image Via: StatCounter

What is surprising is the amount of traffic that the Nokia browser still manages to generate. Internet Explorer Mobile, Microsoft’s browser on Windows Phone 7 hasn’t really managed to leave it’s mark, while the Dolfin browser on Samsung’s Bada devices actually registers as a unique browser and hasn’t been grouped into the “Others” tab.

Image Via: StatCounter

It is interesting to know that Opera Mini is likely to improve its position with the new version that is going to be launched soon. Even though Opera is not manufacturing handsets, the company is able to manage good number of customers because of its active promotional measures it has managed. For example, the company is able to strike deal with major manufacturers like Samsung and Nokia to offer its browser as part of the features offered by the handset. As in the graph above, which shows the browser data for the same one year period for India, Opera still rules, with Nokia a distant second. Both these browsers have been dropping web share though, and it’ll be interesting to see what this data set will show next year.

Source: The Next Web

Tips to Promote Mobile Applications

The mobile application market is flooded with innumerable applications. most of which are innovative and entertaining. Even though Android is growing (both in terms of market share and the number of applications available), Apple is still able to manage its own market volume. Intense competition prevails in the market among application developers to win prospective customers. As is the case in many industries, a major share of the application market is held by very few companies.




Let us find the prospects of new entrants in application development and marketing sphere –


1. Create Interest & Demand – Unique and useful features presented by products and services will always win the hearts of customers. Similarly, to be noticed and established in application market, the new application should have unique concept and unique ways of solving issues and unique features to add entertainment proportion. By attributing unique proportion, you can target the application at the intended audience. It is required to study competitors’ products in the similar range. By doing so, you will have an opportunity to create an application which eliminates the drawbacks of existing products and offers new and user-friendly features.


The level of entertainment offered by an application should be enhanced in such a way that the user feels like coming back to the application in future. People generally download apps and rarely look at it after their first use. It should make users want to introduce the application to their network of friends. The application should be simple to use. The current generation has no time to go through complicated controls and features even if you are offering free applications.

2. Ability to Share – The ability to share an application through various ways will make it promote on its own. The sharing features should be natural. They should be implicitly incorporated in applications. Users will be thrilled to get feedback on their creations done through the application. They will share their creations, scores and would like to play with others. Social networking sites and bookmarking sites are great platforms through which applications can spread virally. On the other hand, social networking sites also benefit by promoting applications and they will look for innovative and entertaining applications. You have the opportunity to fit into this case. The application should be endowed with few more bells and whistles at regular intervals of time, through application updates and refreshes.

3. Promotions – However good your application is, you should undertake promotional measures. User reviews will give an opportunity for prospective users to go through the application’s features. It will create interest in them. Reviews also provide first hand information and help users to get a glimpse of the application and would help them compare it with similar applications available in the market. It is not only at the launch of the application;  frequent promotions as and when new versions are released will help maintain momentum about the application and it will continue to spread to new users.

4. Analysis – One of the key measures to root deep in the market is to gauge the results and analyze the feedback from users. This is crucial to shape future versions and applications. By implementing potential user’s aspirations you can not only win them but also help them introduce your applications to other users. It is also important to study the competitor’s features and current trends so that you will be able to launch the most successful application in the market.


If you are a developer and have anything else to add or any experience to share, do get in touch with us by commenting below. You could also contact us via the Contact Us tab, or via Google+, Facebook or Twitter (where we’re most active).

Depreciating Resale Values of Smartphones

While the purchase of iPhones, Androids and other Tablets are on the rise, their resale is also shooting up. Many smartphone users want to upgrade to latest smartphone in the market. However, unless you were born with a silver spoon in your mouth, you would probably sell or exchange your old device to buy your newer device, which explains why the reselling of Smart Portable devices is on the rise. The factor of resale directly depends on the depreciation rate of these smartphones. One important point to remember is that, just as with anything else (like your car), all smartphones never depreciate uniformly.


Photo Credits: Mactrast

When you  want to sell your smartphone then depreciation value varies depending on the brand. A recent study found that iPhone has a really good resale value while other smartphones like Android, Blackberry, etc fail miserably in their resale value. Even after usage for 12 months or more the resale value of iPhones are as high as 63% while it is just 42% for Android phones. Another interesting fact is that even after 6 months of usage, the resale value of  the iPhone is as high as 89% while other smartphones will go for somewhere around 66%.

Graph of Smartphone Resale Value Depreciation

Credits - Priceconomics

In a study performed on all the iPhone models, 70 top-selling Androids and 30 top-selling Blackberries, the iPhone swept the competition into the dust pan. This is because of the fact that the hardware of the iPhone is very much in demand. Additionally, there are more people buying iPhones in comparison to other smartphones. These clearly states  that an Apple iPhone is definitely a good investment since you can buy it now and resell it in few months for almost the same price, while this is not the case with Android phones. If you are interested in buying Android phones then make sure you are going to preserve it or use it forever because unlike Apple iPhones, Androids doesn’t have a good resale value. This too varies with the model and brand of the Android device.

Additionally, it is  advisable to buy phone with contract (where applicable), since while reselling breaking your contract and paying termination fees are cheaper than off-contract prices especially for the Androids i.e. it’s more economical to sever your contract than to buy phones devoid of a contract. For instance, even with a $300 premature termination fee, it’s generally $100 cheaper to get a funded phone and sever the contract than buying an unsubsidized phone with no contract. Carriers want you to sign a contract, so they entice users into doing so by subsidizing the price you pay up-front for your smartphone. The high depreciation rate of the Android phone make many models of Android phones more expensive to own per month. However if you calculate the expense of owning per month for an  iPhone, it is pretty low thus making the iPhone the preferred smartphone.

Finally, the resale also depends on the location of users. An interesting study from Priceconomics showed that the users from Santa Barbara, San Francisco, Anchorage, etc, resold iPhones more than those who live in places like New York, New Jersey, Orlando, etc. Do note that this study and all the results are based on the US Market.

As the saying goes, “There is many a slip twixt the cup and the lip“; there are many factors involved between buying a smartphone and reselling it effectively.

Source: Priceconomics

Reviewing Facebook’s Revenue Making Techniques

On one hand, rumours about Facebook shutting down flooded  Facebook pages. On the other, Facebook is deploying all possible techniques to improve its revenue. Starting from Ad Preferences on the side of the profile page to the latest compulsory ‘Timeline’, Facebook is all set to improve its revenue. Already, Facebook provides users with sponsored stories which their friends have read and liked. Moreover they display ads based on your likes which you may not even be able to opt-out from. While these are the existing strategies that Facebook has deployed already, the new feature that could boost the revenue of Facebook is placing of ads in the news feed of mobile users.


Out of almost 1 billion users on Facebook, nearly half of them access it through their smartphones, and this number is increasing. This statistics led to the new ad placing feature of Facebook. While placing ads on the news feed of  smartphone users could vastly improve  revenue, it is a menace to the users: displaying ads could degrade the performance and speed of access through smartphones.

Already Facebook has filed a monstrous $5 billion public stock offering thus making it the 6th largest IPO in US history and the 15th largest IPO in Global history. Moreover this $5 billion is just the initial fund-raising target, sources from Facebook say that this amount will be increased gradually based on demand from investors. At this rate Facebook may soon overtake Google, McDonald’s and Boeing, thereby trailing behind only Apple. While these are possible threats to commercial companies like Google & Twitter, what could bothers users would be the annoying ads which could be placed forcefully in our news feed. Facebook users generally don’t take kindly to changes made, especially now with the new news feed that’s more focused on the ‘Timeline’.

Facebook has gone one step ahead of  other social networking sites by reportedly working to launch a new smartphone in conjunction with HTC. The main question, if a ‘Facebook Phone’ is launched, would be this: would you buy it? The idea of a ‘Facebook Phone’ sounds great but that doesn’t necessarily mean that users would prefer this over the iPhone &  Android Phones. Mobile users, especially those using smartphones, would prefer a device that supports multiple services and functions and would not be limited to services provided by Facebook.

Apart from this, the major revenue would be from ads as mentioned earlier. These ads are going to occupy a large part of your timeline. This could dominate your news feed on your mobile device, especially with the limited real estate available.  This would be  beneficial to Facebook since the news feed is the first thing to be loaded when you access Facebook through your smartphone, but could be a major gripe for mobile users. However, we will only know what Facebook has in store for mobile users when Facebook launches this new revenue generation model. It is pretty obvious that this would be  a bane for Facebook’s mobile users and boon for Facebook. Lets keep our fingers crossed and hope for the best because what we need is less annoyance and more fun from Facebook.


(Image Credit: Techwek)

Mobile Technology – Competition Drives Redesign

Movie stars and musicians create new trends and allure fans to follow them. Of course, it is a tactic employed by advertisement agencies to promote their products and services. Business enterprises will follow the products launched by their competitors and will definitely launch their own version if they feel that a particular kind of product has large potential to capture the market. Sometimes, a product may be postponed as it needs time to counter features offered by the competitor. Let us check what happened to Microsoft.

As per Microsoft executive’s revelation, Windows phone launch had impact of Apple’s iPhone. As a matter of fact, Apple delivered through iPhone an entirely new set of features that attracted consumers more than ever before. The sea change in the way innovative and user-friendly features are presented to customers has also raised eye brows of its competitors including Microsoft. Although it is not an affair of a copycat approach by Microsoft, it seems to be their intention to offer consumers a better product that can be enjoyed by them and to retain its loyal customers.

Even though Microsoft is an early starter in Smartphone market, it failed to attract customers simply because of its complex designs (which naturally happen for a company that plays major role in desktop environment). User friendly feature dominates the customers’ perception towards new gadgets. Apple has certainly won on this count. This friendliness is apparent across all its products from iPads to iPhones to Tablets. Apple has created a new wave and it is continuing with  every new launch. For this cause, it is quite common to notice that there are eager customers all over the world waiting for the next new masterpiece from Apple. The expectations of customers are respected or reciprocated by Apple by offering unique features and thus not disappointing them. This is really a great boost to Apple’s survival in the highly competitive world.

Lack of innovation is identified by the core team involved in the design of Windows Phone at Microsoft. The team is greatly discouraged as iPhone entered the scenario. It was quite apparent that Windows phone cannot face the challenge and there was no alternative to Microsoft than to start face-saving measures. Long discussions and deliberations inside Microsoft circles made postponement of the launch of Windows Phone which made them loose many years in the process.

This opportunity was promptly utilized by Google’s Android and Blackberry. These brands not only consolidated their position in the Smartphone market but also absorbed tremendous potential present in the market for smartphones. It was a serious blow to Microsoft and paid a huge price for lack of innovation. As the entire process has to be started from scratch, by the time Windows 7 Phone was launched in the market in the third quarter of 2010, Microsoft was able to get a meager 9% share of the Smartphone market. After one year, Microsoft’s stake still came down to 5.2% while Android made a clean sweep with 46.9%.  Blackberry, Google’s Android and Apple’s iOS dominated the scene with absolute majority. Apple’s share from the whole Smartphone market was 25% which was quite impressive when compared with Windows Phone 7.

It’s not only the size of the phone that matters most but also the addition of useful features which can be learned and implemented through user-friendly interface. This makes the trick to win the hearts of consumers at the moment.

Wireless Device Strategies & it’s Implications

Wireless device strategies have paramount importance in the mobile device manufacturing industry. These strategies give an insight to the handheld communication device manufacturing companies. Gauging of present success and obtaining an insight for future growth in various aspects will give a definitive edge for the mobile device manufacturing companies.

Strategy Analytics is a pioneer in presentation of the service with respect to the wireless device strategies. The service predicts the handsets that will be in demand by type-wise, price-wise and form factor. It will also give forecast on handsets based on profitability, technology and protocols. Strategy Analytics is known for delivering mobile manufacturing company’s Key Performance Indicators (KPI) metrics. It will also give accurate and consistent sales and shipment forecasts of mobile handsets.

By being informed well in advance, mobile manufactures will be able to capture potential handset markets spotted across various geographical locations. Mobile service providers can effectively target the handset price tiers that they can pocket on. Component manufacturers can focus on high-growth technologies. Handset manufactures can estimate the adaptability of budding technologies and plan production accordingly. It is possible to figure out the future of mobile phones promoted by operators. It is also possible to estimate the growth of Apple’s iPhones and the likely sales figures posted by them in the coming years and even by every quarter of the year.

Coming to the customer base of the Strategy Analytics, they are proud to have 13 of the 15 original equipment manufacturers (OEMs) in their bouquet. 5 out of the 10 semiconductor companies and more than 65% of the top 20 global mobile operators are willingly participating with Strategy Analytics. With the immense support provided by various manufacturers and technology leaders, companies that report on wireless device strategies will be able to provide the accurate and comprehensive data on device strategies. As the information is freely contributed to Strategy Analytics, they have the advantage in reporting the most authentic information in an effortless manner. Their forecasts have great weight and will not only influence the device manufacturers but also get the advantage of obtaining such elaborate information in quite inexpensive way. In order to get the same level of authentic information, companies have to invest huge sums of money as they have to undertake the entire project themselves. It is not only a huge budget but also the involvement of substantial time and effort in the entire process.

For over a decade, Strategy Analytics has contributed to the mobile device manufacturing industry by providing key information at each quarter of the year. The strategies released through these years was successfully utilized in the launch of 3D camera phones, dual – SIM handsets and Apple’s iPhones. Over the years device manufacturers are benefited through the implementation of user interface in tune with tastes announced by wireless device strategies. In a nutshell, device manufacturing companies will be able to implement effective strategies in tune with the figures announced by the agency that works towards reporting a more realistic and futuristic picture. Device manufacturing companies will not only save money but also channeling their investments to profit yielding designs and technologies.