Innovative and user-friendly features are the hallmark of Apple products. Apple’s iPad continues to attract a large number of customers all over the world in spite of powerful alternatives available in the market.
Apple seems to be undeterred by the so-called Android revolution and new tablets powered by Windows.
Windows 8 based tablets are on the anvil which are expected to hit the market at the end of 2012 or early 2013. However, these have been speculated to have some interoperability issues. Developers have an affinity with iOS based applications rather than Android applications. It is also to be noted that there are a larger number of paid iOS applications than the number of paid Android applications. Thus, the iOS ecosystem is growing strong and at a steady pace.
Apple’s contribution towards Mobile Computing (where only smartphones and tablets are taken into consideration) is significant. The mobile and computing giant has made remarkable progress in terms of global sales. Global revenue for the same has doubled from 2007 to 2011. It is amazing to find that Apple generates 47% of the total mobile revenue by selling just 11% of the total mobile computing devices. Android and windows based mobile computing devices share is to the extent of 53% of the total revenue.
There are a number of reasons for the success of iPad:
- Apple is successful in exploring new markets
- The design and features create a very innovative user-experience
- Pricing, ability to share among iOS based devices and iOS applications are reasons worthy of mention
- The large screen lets you watch full length movies comfortably.
- The touch interface is easy to use.
- There is a solid range of innovative applications to enhance the horizons of entertainment
- It’s not only entertainment but also the learning zone extended through iPad makes it a favorite digital gadget
In recent times, iOS-based application development has been made far easier than Android-based development, as developers have to deal with a number of screen sizes to develop Android applications. The portability between iPhone and iPad is another plus factor. Almost all games that can be played on the iPhone can be enjoyed on iPad as well. This kind of flexibility is not available with Android based applications as it is required to deal with a number of screen sizes. The monetization channels are well established for developers to develop applications that run on iOS and the same is not yet established with Android applications.
Microsoft has announced Windows 8 – ARM powered tablets; with challenges (from existing players) to strengthen its mobile computing market. Windows 8 based tablets should feature easy to manage features. It’s price and the ability to provide best business tools and user-friendly features are deciding factors to dethrone iPad in near future. Microsoft can target businesses which have not yet implemented iOS based mobile computing infrastructure. On the other hand, it is difficult to convert clients even though they are using windows based personal computers but are accustomed to iOS based mobile computing infrastructure. The deficiencies present in the development of Android based applications and the difficulties present in windows based tablets will continue to lure customers to go for iPad. The uncertainty in the release date of Microsoft 8 based tablets will also boost iPad sales.
All said & done, it’s Apple winning the war comfortably.