Apple has rolled out the new iPad Mini and it is the time to assess its impact on the current generation tablet ecosystem. As per analysts’ view, there is no threat for the cheap tablets that are placed in the market. However, iPad Mini is likely to affect the premium tablet segment.
Let us check how iPad Mini will affect the prospects of other tablets.
No threat for Entry Level Tablets
As the price of iPad Mini ranges from $329 onwards it is far away to get into the eyes of customers who are used to low priced tablets. It is also likely that iPad Mini many not attract customers who would like to go for Amazon Kindle Fire or Google Nexus 7. The same logic applies here because of the significant price gap. However, there are other set of analysts who strongly argue that the price difference will not affect the prospects of iPad Mini. In this case, there should be a reason to worry by Amazon and Google.
If customers are required to choose between iPad Mini and Android based tablet (at the same price range), iPad Mini will be the customers’ choice. It is due to the innumerable number of quality, premium and versatile iOS based applications available from the App Store.
Threat to iPad Mini from Low Priced Tablets
Low priced tablets such as Nook Simple Touch were sold at a very thin margin or without any margin at all. Such kinds of tablets’ manufacturers are gearing to make profit by selling various services and products (books, music, and videos). Low priced tablets have a great opportunity to offer an attractive alternative to iPad Mini if they can offer applications that enhance customers’ experience or can include entertaining applications. Such kinds of tablets will certainly be a definite bet against iPad Mini. Even though these tablets may not offer great graphic capability, high quality camera and premium apps, they can challenge iPad Mini.
Challenge to iPad Mini by Premium Tablets
Considering the fact that Samsung Galaxy Tab 7.0 offers a premium hardware platform, it has the capability to challenge iPad Mini. On the other hand, even though these tablets are offering great features at a very less price, you will not get matching applications from Android segment. For example, Kindle Fire is more tuned for Amazon by which you can access Amazon’s services in a better way. You will not have any applications that have the worth to enhance your entertainment. There will be a significant tradeoff between iPad Mini and other tablets.
In spite of the cost factor, it is expected that iPad Mini will certainly be able to capture the middle range tablets’ market in the coming days. It is likely that iPad Mini will receive the same kind of applause as its counterpart iPad had received before (by purchasing more than 3 million units within one week). The craze for Apple products will not come down even though there is a great difference in the pricing side. However, iPad Mini will have little impact in the enterprise environment. iPad Mini has to overcome drawbacks like lack of Retina Display, screen size and high price factor.