The Nokia Lumia 900 – The Microsoft Windows Phone powered Smartphone is possibly Nokia’s (& Microsoft’s) big bet to push forward the platform and devices. They, along with AT&T, have gone on an advertising blitz to really get the Lumia 900 up into the same space occupied by iOS and Android, both of which so far happen to be the dominant mobile platforms.
They started off with the Smartphone Beta-Test campaign, basically mocking issues that had affected the iPhone 4 and of-course, Android devices. Have a look at the video below.
They then went all out with the launch, shutting down Times Square in New York City for a performance by Nicki Minaj, with a huge setup. The setup was created by the CGI Team who had worked on i-Robot and used one of the world’s largest LED Displays.
Image Courtesy: Nokia Conversations
Here’s a video of the event, courtesy Nokia Conversations:
The new phone was introduced exclusively on AT&T for $99.99. However,you can get the phone over at Amazon for just $49.99, with a new 2 year service agreement of course. If you are an existing customer of AT&T, you are exempted from $36 activation fee.
Coming to the specifications, Nokia Lumia 900 is a Windows Phone 7.5 “Mango” device. It has 1.4 GHz processor, 16GB storage, 4.3 inch Clear Black AMOLED display and 512 MB RAM, has an 8MP Rear Camera and a Front Facing camera for Video calls and has AT&T’s flavour of 4G LTE connectivity. The global variant, which should launch soon, will probably be a non LTE device.
The event marks the biggest re-entry of Nokia into US market. It’s the “Halo” phone for Nokia & Microsoft. AT&T is also pushing the 900, with a little help from Nokia, and it will be the featured device in AT&T stores. Even though the Nokia Lumia 900 is priced less than its’ actual worth, it is a good marketing tactic to attract new customers as well as to consolidate the Windows Phone market. The important point to be noticed here is that the price tag of Lumia 900 should not be compared with its performance.
Now, as to whether this truly will be the glory device for Nokia and Microsoft depends on how consumers take to Windows Phone. It all depends on what you look for in a phone of course, and if you want to have a quick run through a Windows Phone device, have a look at our Nokia Lumia 710 review. As of now, Android and iOS devices have an edge (depending on how you define it) not only in terms of features but also in terms of the availability of so called “premier” applications.Interestingly, AT&T is also going to launch a new the HTC Titan II with LTE capability and a massive 16MP camera, but at $199.99 (so you know which device is being pushed). LTE networks offer much faster speeds than 3G networks, but usually at the cost of battery life, so that’s one thing that will be interesting to see; how does Windows Phone do in terms of battery life when you factor in LTE.
Whether all this will work, that has to be seen. Nokia, as a brand, is pretty much non-existent in the US right now. Worldwide they’ve taken a major beating and have suffered major losses in the smartphone market share; something that people may not have foreseen just a few years back when they pretty much OWNED that space. Microsoft too has a lot of work to do, especially in terms of brand perception in the mobile space. It has to redraw its philosophy by offering value for money products (which the Lumia 900 should adress). It should also encourage developers to work on innovative WP7 based applications (which it’s also working on). There is vast scope for high end smarphones in the international mobile market.
Smartphone usage is increasing every day. With the enormous levels of processing and memory capacities at the disposal of latest smarphones they have become versatile devices to accomplish the tasks that can be made on laptops. By focusing on customers’ needs and latest trends in the smartphone market, smartphone manufacturers will be able to attract new customers while retaining the old ones.