HTC Announces the new HTC One

HTC hasn’t been having a good time of late. They’ve made good products, designed quite well with good build quality, but they just haven’t taken off. They had committed to streamlining their product portfolio in 2012, which they haven’t really stuck to (One X, One X+, One S, One V, One SV, etc). Well, they’ve now announced the new flagship One for 2013, and it’s called just the HTC One.

Here’s what the spec sheet looks like:

Processor:  Qualcomm® Snapdragon™ 600, quad-core, 1.7GHz
Display: 4.7″ 1080p LCD
Storage: 32GB/64GB, No Expansion Slots, 2 GB RAM
Connectivity: WiFi a/b/g/n/AC, Bluetooth 4.0, NFC,  Quadband GSM, Quadband HSPA, DLNA, WiFi Direct
Software: Android 4.1.2 with the New HTC Sense
Imaging: HTC’s “UltraPixel” Camera, F2.0, 28mm lens, 1080p video with all the additional Sense features such as capturing full resolution images while recording video and HTC Zoe mode. 2.1 MP Front Facing Camera
Battery: 2300 mAh, Non Removable

It’s an aluminium uni-body device and if it’s anything like the One Xs Polycarbonate build, it’s something to look forward to, look and feel-wise at least. They’ve revamped HTC Sense too. Gone are the 3D widgets and transitions, with HTC Blink replacing one of the home screens (you should be able to remove it if you don’t want it). HTC Blink is a curated list of news and social updates, based on sources that you pick or you could just let HTC create a curated list for you.

The other thing that HTC has been harping about is the new camera. They’re calling it the “UltraPixel” camera. It’s a BSI Sensor with a resolution of 4MP, which has larger photosites, which technically allows for more light to be captured. It also has Optical Image Stabilization. We’ll have to wait and find out if it does any image oversampling like the Nokia 808 Pureview and if the OIS is as capable as the system used in the Lumia 920 (or even close to it).

It should be available soon, check the HTC Press Release for a list of all the countries and operators that will be carrying it. There’s no official word on pricing for India as yet.

Will this be the One for HTC? Will it really help turn the company around? We’ll know soon enough, but as was the case with the One X (read our review here), there is the looming spectre of the new Galaxy S device (as was the case with the One X before this).

You can check out more images and videos of the HTC one over at the Product Page, here.

You can read the full Press Release, here.

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Raghu Kannan

Drummer, Car enthusiast and wanna be rally driver, between jobs and loving it! @raghukannan

2 thoughts on “HTC Announces the new HTC One”

    1. It’s definitely one of the compelling factors when it comes to devices. The experience wrt the software is another one though. We’ll have to see how the New Sense experience is.

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