Hugh Jackman signs on with Micromax

Micromax signs Hugh Jackman as its new ambassador

Micromax signs Hugh Jackman as its new brand ambassador.

Hugh Jackman, who you’ll undoubtedly recognize from his portrayal of Wolverine, makes a brief appearance in the following teaser showing off Micromax’s upcoming flagship, the Canvas Turbo.

I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.

Said Hugh Jackman on his association with Micromax

Speaking on the association, Shubhodip Pal, CMO, Micromax said,

We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.  At Micromax, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to a creating a strong 360 degrees campaign with Canvas Turbo to bring alive this new experience for our audiences across print, TV and online platforms.

While the specs are not officially out, the Micromax Canvas Turbo  is rumored to be the first phone from the domestic handset manufacturer to sport a full-HD display. The Canvas Turbo is also expected to boast a quad-core processor, 1GB RAM, 32GB inbuilt memory, 13.0-megapixel main camera and is said to come with smart-gesture based features.

There is no official word regarding Canvas Turbo’s release date or price details as such but the Indian market recently witnessed a spree of high-end smartphone launches as a prelude to Diwali so we could expect a launch around then.

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ravi loves gadgets & music, is a digital marketing & SM strategist and aspiring novelist .. You can follow him @ivar5000

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