Mobile Technology – Competition Drives Redesign
Movie stars and musicians create new trends and allure fans to follow them. Of course, it is a tactic employed by advertisement agencies to promote their products and services. Business enterprises will follow the products launched by their competitors and will definitely launch their own version if they feel that a particular kind of product has large potential to capture the market. Sometimes, a product may be postponed as it needs time to counter features offered by the competitor. Let us check what happened to Microsoft.
As per Microsoft executive’s revelation, Windows phone launch had impact of Apple’s iPhone. As a matter of fact, Apple delivered through iPhone an entirely new set of features that attracted consumers more than ever before. The sea change in the way innovative and user-friendly features are presented to customers has also raised eye brows of its competitors including Microsoft. Although it is not an affair of a copycat approach by Microsoft, it seems to be their intention to offer consumers a better product that can be enjoyed by them and to retain its loyal customers.
Even though Microsoft is an early starter in Smartphone market, it failed to attract customers simply because of its complex designs (which naturally happen for a company that plays major role in desktop environment). User friendly feature dominates the customers’ perception towards new gadgets. Apple has certainly won on this count. This friendliness is apparent across all its products from iPads to iPhones to Tablets. Apple has created a new wave and it is continuing with every new launch. For this cause, it is quite common to notice that there are eager customers all over the world waiting for the next new masterpiece from Apple. The expectations of customers are respected or reciprocated by Apple by offering unique features and thus not disappointing them. This is really a great boost to Apple’s survival in the highly competitive world.
Lack of innovation is identified by the core team involved in the design of Windows Phone at Microsoft. The team is greatly discouraged as iPhone entered the scenario. It was quite apparent that Windows phone cannot face the challenge and there was no alternative to Microsoft than to start face-saving measures. Long discussions and deliberations inside Microsoft circles made postponement of the launch of Windows Phone which made them loose many years in the process.
This opportunity was promptly utilized by Google’s Android and Blackberry. These brands not only consolidated their position in the Smartphone market but also absorbed tremendous potential present in the market for smartphones. It was a serious blow to Microsoft and paid a huge price for lack of innovation. As the entire process has to be started from scratch, by the time Windows 7 Phone was launched in the market in the third quarter of 2010, Microsoft was able to get a meager 9% share of the Smartphone market. After one year, Microsoft’s stake still came down to 5.2% while Android made a clean sweep with 46.9%. Blackberry, Google’s Android and Apple’s iOS dominated the scene with absolute majority. Apple’s share from the whole Smartphone market was 25% which was quite impressive when compared with Windows Phone 7.
It’s not only the size of the phone that matters most but also the addition of useful features which can be learned and implemented through user-friendly interface. This makes the trick to win the hearts of consumers at the moment.