Motorola launches the FLIPOUT in Brazil

Thursday 01st, July 2010 / 17:56 Written by
Motorola launches the FLIPOUT in Brazil

Motorola FLIPOUT with MOTOBLUR Part Open

Here’s the latest Android offering from Motorola aimed at the Social Networking crowd. This handset features a QWERTY keyboard and runs on Android 2.1. The device features a 2.8-inch QGVA screen and the keyboard opens out, or “Flips out” from this square form factor phone revealing a full QWERTY keyboard with an additional row of numeric keys as well. So you don’t have to go into the ALT mode to access numbers like the keyboard on the Motorola Milestone.

On the Multimedia front, the phone features a 3.1 Megapixel camera, FM radio and One key uploads to photo-sharing sites. There’s a 2GB Memory card bundled with the phone.

You can read the press-release from Motorola right after this Teaser video of the Motorola FLIPOUT:

Sao Paulo, Brazil – June, 30th – Motorola (NYSE: MOT) today announced the Motorola FLIPOUT™ with MOTOBLUR™, a stylishly square and compact smartphone that’s as individual as its users. The FLIPOUT runs on Android™ 2.1 and features an innovative square pivot design that opens to reveal a five-row QWERTY keypad with a separate row for numeric keys. The smartphone will be available in Brazil by the first half of July and will retail at R$ 999.

FLIPOUT features up to seven customizable home screens and has live, interactive wallpapers  available only in Android 2.1. It also offers enhanced MOTOBLUR, making it easier to follow who and what really matters to you on relationship networks

“The FLIPOUT with MOTOBLUR  launch reinforces Motorola’s commitment to giving users a more complete and customizable Android experience while maintaining its heritage of innovative smartphone design”, said Sergio Buniac, Vice President of Mobile Devices for Motorola Brazil.

FLIPOUT will retail with three different colored battery doors that users can exchange according to the occasion.

Enhanced MOTOBLUR

Motorola FLIPOUT with MOTOBLUR Front HomeMOTOBLUR is Motorola’s exclusive Android experience that syncs contacts, posts, messages, photos and much more — from sources such as Twitter™, Gmail™, Facebook®, MySpace and Orkut, work and personal e-mail, and Last.FM — and automatically delivers them to the home screen.  MOTOBLUR automatically backs up contacts, log-in information, home screen customizations, e-mail and social network messages to a secure server and provides remote data wipe for lost or stolen devices.  One username and password restores contacts, messages and connectivity to prior networks and email providers.

FLIPOUT offers enhanced MOTOBLUR functionality and features, including:

– Happenings and Messages widgets – filter by social networking account, by contact(s) or by contact group to only see the information you want

– Screen customization – move and resize preloaded widgets on up to seven home screens

  • Battery Manager – manage battery consumption by operating in one of three performance modes
  • Data Manager – monitor data usage to better manage pay-as-you-go and limited data plans
  • Personal and Corporate e-mail – pushed directly to the device
  • Re-tweet capabilities

Audio Quality

FLIPOUT comes with CrystalTalkPLUS, proprietary Motorola technology that adds a second microphone and speaker, reducing background noise and ensuring even clearer audio quality.

Multimedia

FLIPOUT brings optimal web and photo browsing to the palm of your hand with multi-touch pinch and zoom and is Adobe® Flash® Enabled to provide access to most content-rich websites. For music fans, FLIPOUT’s connected media player offers full screen lyric support, integrated song ID and a social solution for knowing what people around you are listening to.

Motorola FLIPOUT with MOTOBLUR Front OpenAdditional multimedia features include a FM radio with RDS support, a 3.1MP camera with digital zoom and KODAK PERFECT TOUCH technology for better, brighter pictures and gallery mode for tagging and labeling of photos. One-touch uploads to Facebook®, Orkut, MySpace, Picasa and Photobucket make sharing your images quick and easy.  Also included are video capture, playback and streaming options along with Bluetooth®1 capabilities for wireless calls, music and file transfers.

FLIPOUT includes a 2GB memory card, expansible to 32GB, built in GPS, E-Compass plus Wi-Fi and 3G support for connectivity and features full Google™ services including Google Search™, Google Maps™, Gmail™ and access to thousands of apps on the Android Market™.

SHOP4APPS: Discover and Download

Flipout is the first handset with access to SHOP4APPS, Motorola’s Android applications store. This makes it easy for the user to discover, purchase and download free and paid applications for Motorola Android-powered phones.  SHOP4APPS complements Android Marketexperience by providing consumers with a broad selection of local language apps across multiple categories that have been tested and optimized for Motorola devices.

– Find your favorite app. Search for your favorites or find new ones – from games and entertainment to lifestyle and business tools – SHOP4APPS offers something for everyone.

  • Access, browse and purchase apps from a handset or PC
  • Search by category, keyword, interests, developer, service type, location and more
  • “Try before you buy” demo option available on most apps
  • Rate, recommend and share apps with friends

Let us show you our favorite picks. Browse MOTOPICKS and discover the newest and most popular applications.

Download or Purchase Once.  Keep It Forever. Purchased and downloaded apps are stored in a personal storage area, called the “App Locker,” making switching handsets or restoring applications seamless and easy.

Product Availability

The Motorola FLIPOUT with MOTOBLUR will be available in Brazil by mid-July 2010..  To experience MOTOBLUR, please visit www.motorola.com/motoblur.

About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects.  From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile.  Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit www.motorola.com.

About the author

Vinu is a Technical Architect working on Web technologies and a mobile enthusiast, who likes trying out new gadgets and apps. You can follow him on Twitter @vinuthomas

View all articles by Vinu Thomas

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