MWC 2012: Nokia expands Lumia experience with the new Lumia 610
Say ‘hello’ to the latest member of the Lumia family – the Nokia Lumia 610
The new Lumia 610 was unveiled at a press conference on Monday morning at the MWC 2012, Barcelona in a hope to extend the Lumia experience to younger audiences, at an affordable cost and across various geographies. Touted as the ‘most affordable’ Lumia yet, the 610 is Nokia’s 4th offering to this smartphone family, joining the likes of Lumia 710, 800 and 900.
“Nokia has come back with a vengeance,” Nokia CEO Stephen Elop said Monday. “With great products for consumers, I think the rest will fall into place.”
Nokia have said that the Lumia 610 is based on the current version of Windows Phone, called “Mango,” or Windows Phone 7.5. Like it’s closest family-members, the 610 also offers seamless integration of all your social networks, email, etc in to one place making it easier to keep in touch, along with all those familiar Windows mobile features you’ve come to love (or hate?!) along with some familiar Nokia software like Maps, Drive, Transport and Nokia Music. Priced at EUR 189, the phone has been promised in white, cyan, magenta and black and is expected to begin shipping in the second quarter of 2012.
Here is the official press release:
Nokia expands Lumia experience to new price points and geographies
– New Nokia Lumia 610 provides a younger audience with the perfect introduction to the rich social, Web and entertainment experience of Windows Phone.
– The Nokia Lumia 900 brings high speed connectivity and a superior content experience to more countries around the world
Barcelona, Spain and Espoo, Finland – Nokia today announced the next stage in its plans to introduce unique Lumia experiences to more people around the world.
The new Nokia Lumia 610 is Nokia’s fourth and most affordable Lumia smartphone, designed as the perfect introduction to Windows Phone for a younger audience. The Nokia Lumia 610 makes it easy to keep in touch with friends, providing instant access to social networks and bringing all mobile, email, Facebook, Twitter and LinkedIn contacts into one place. It also makes it easier to browse the Web with Internet Explorer and to access games through Xbox Live. Available with Nokia Maps, Nokia Drive, Nokia Transport and Nokia Music, people can also choose from thousands of apps in the Windows Phone Marketplace to further personalize the experience.
With a distinctive profile and finely beveled metallic edges, the Nokia Lumia 610 is built to convey both quality and aspiration. It comes in white, cyan, magenta and black, is priced at EUR189 and is expected to begin shipping in the second quarter of 2012.
The Nokia Lumia 610 was made possible thanks to a new software release from Microsoft delivering enhanced capabilities to the Windows Phone 7.5 platform. The software release, available from April optimizes Windows Phone to support lower memory and processor requirements, while still delivering the same great experience for more affordable products. In addition, Windows Phone will now include the network and language requirements for China. As a result, Nokia announced plans to make a range of Lumia smartphones available in China, covering both CDMA and WCDMA technologies, in the coming months.
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