Research2Guidance released some very interesting stats yesterday regarding application downloads from the various app stores/markets/marketplaces/app worlds and all the other names that have to be used because the term App Store is apparently not generic. Anyways, the data was really interesting because of this:
Yup. That’s right. Nokia’s Ovi Store generates more downloads per app than any other Application Delivery Platform (I guess one can use that term, unless some other company has started using it as a Store name). 160% more than iOS in fact. In fact, it shows that the Windows Phone Marketplace and the Blackberry App World have 80% and 43% more app downloads than iOS. Guess having ten times the number of apps as Windows Phone hasn’t helped iOS (or Android), probably because app discovery is an issue.
Here’s the Press Release:
“Apps On Nokia’s OVI Store Had 2.5 Times Higher Download Numbers In Q2 2011 Compared To Apps on Apple App Store
The “average app” has a better chance to generate downloads on “non-hyped” platforms.
Despite all the hype around the major platforms Android and iOS, publishers are still overlooking the hidden potentials of the niche players. The Q2 2011 results of our smartphone application monitoring report indicate that those applications published on the less popular platforms, such as WP7 marketplace or Blackberry’s AppWorld, generate significantly more downloads compared to the Apple App Store.
Significantly lower competition, yet a sufficiently large user base that desires apps, are the major reasons for this. Symbian still retains, by far, the highest potential user base. Even though its users are incomparably less active than iOS’s heavy downloaders, it still generates significant download volumes to Symbian publishers. This is largely because whilst Apple boasts of its 400,000 apps, the OVI store contains less than a tenth of that number.
Looking into average numbers, the Android Market stands not far behind the Apple App Store. This quarter, the average Android App attracted just 5% less users than iOS. Competition is harsh.
However, going in for very small niche platforms may not be the best idea either. LG World! and Samsung’s App Store are struggling to generate user attention. Although LG has less than 3,000 apps and as a result it is much easier to be discovered there, its user base is just too low.
Although the Symbian platform is seen by some developers to be clumsy and outdated, as well as Nokia’s transition to WP7 which has fuelled discussions as to when Nokia will give up its platform completely, the current status seems to be promising. Recently, Nokia reported the launch of three new Symbian Smartphones and confirmed that these will not be the last of the products, nor updates, to be delivered on Symbian.
Find other important Q2 2011 market developments in the new volume of the research2guidance Smartphone App Market Monitor. The third volume of the report includes a special interest chapter on mobile retail market.”