Nokia Music and Mix Radio Coming to Lumia in India

In a Press Event today, Nokia India announced the Nokia Lumia 610 for the Indian market. During this event, they mentioned that the Lumia 610 would be launched with Nokia Music & Mix Radio at launch. The good news for the folks waiting for this is that the Lumia 800 and the 710 will also get these in July, once the new updates for these Lumia phones roll out.

Nokia Music gives you access to more than 40 Lac music tracks to download, for free! The only down side is that the Nokia Music subscription for Lumia users would only be for 4 months, after which you can pick up recharge vouchers to extend your subscription. The tracks downloaded are DRM free, which means you can transfer the music you download to other devices as well. Once the subscription expires, you can keep the tracks you had downloaded and it doesn’t expire.

Nokia Mix Radio is a streaming music service for Lumia phones, which allow you to listen to music tracks across multiple genres, streamed straight to your phone. You can also choose to save these mixes to your phone for offline listening when you are out of Wifi coverage. Unlike the Nokia Music service, you can’t move tracks from here to other devices. It’s a streaming service for you to discover new music tracks in your favourite genre.

Here’s a video from Nokia UK showing you how Mix Radio works and how to get Offline access to the tracks. Unlike the service in the UK, you’ll see a lot of Indian music Genres in the Mix Radio when it rolls out here in India.

[Video] Nokia Music Demo by Dean Pattrick

Here’s one of the sessions from Nokia World, where Dean Pattrick shows us through the New Nokia Music app for Windows Phones which features the Mix Radio which allows you to stream music to your device and even download them to your device for offline listening. The bloggers also got to have a Q&A session with Dean which comes up as part of this video.

Nokia Music to become Ovi Music

Just got this in the email today from Nokia Music. In the next week or so, Nokia Music India’s going to be part of Ovi Music. The good news about this move is that all the tracks you download will be DRM-free. This means that the tracks you download can be played on any device, not just Nokia phones.

This move may be in preparation of getting the Comes With Music program into India.

Here’s the Email communication from Nokia regarding this move:

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Nokia Music: Mobile client

Redeem PinIts been a while since the Nokia Music India bootcamp, and I’ve been using the free music coupon to explore the Nokia Music mobile client. The first thing that I have to say that it is basically a web client and runs from your device browser. It should’ve been a complete application, with offline access.

The client can be found under the music folder in Nseries devices, as the music store. You’ll have to create a new account for yourself, which isn’t too bad, but it could’ve been linked to the ovi account and that would have made everyone’s life easier!

Once you sign in, you’ll come to the home page. The mobile page has the most popular recent tracks up. You can also search by artist or by album, but not by track. Another thing that must be mentioned is that right now you need a pin to download music. Soon you’ll be able to buy the pin through gift vouchers, and eventually you’ll be able to pay using your credit card.

Once you’re in, you can download a 30 second preview of the song, and then using your pin, download the track. Currently the tracks are DRM protected, so you can only do 4 different client downloads. You can have unlimited downloads if you change your device, as the song is stored in the history. You’ll just have to go to your account history, select the track and download again.
I did notice that sometimes, while playing a track, the license validation hung the device, so that’s another thing that has to be worked on.

Currently, the store is still in its fledgling stage, and needs a bit of work, and a lot more music! I couldn’t find much that I was interested in to download, but that would vary based on your tastes.  Go through the pictures attached. There is not much more that can be said right now, but we are all looking forward to where this is headed next.

Nokia Music Service – Will it work in India?

mobile-musicLast week we were invited to the Nokia Music India Boot Camp, where the folks from Nokia gave us an introduction to the service as well as a voucher for us to try out the service.

The service itself is pretty simple to use, once you’ve downloaded the Nokia Music Software on your system (Windows is the only OS supported now). You can also directly download music from phones which ship with the Music Store client. Be aware that each song could weigh from 4MB upwards so downloading them on your handset on a GPRS would be quite slow. A Wifi connection is recommended. Tracks are typically delivered in high quality 192Kbps audio in Windows Media Audio (WMA) format. Some older tracks, may be delivered at 128 kbps.

The service as it currently is, allows you to redeem the voucher for credits to download music. You can find these coupons included in the box for all XpressMusic handsets and select Nseries and Eseries phones such as N97, N86, E75 and E71.

When we asked Mr. Vineet Taneja from Nokia about whether they had plans to start selling credits through other payment methods like credit cards, we were told that they are planning to start selling the vouchers through their retails outlets in the near future. Credit cards and other payment methods may come later.

The music from Nokia Music is protected by DRM (Windows Media DRM) so you won’t be able easily share these with your friends, and won’t work on all devices. Since Nokia is using Windows Media DRM, you are not limited to using the music only on your desktop or a Nokia handset, you can use any device which supports this DRM. You can download and use the music files from Nokia Music on upto 4 connected devices. Given the rampant “sharing” of music prevalent in markets like India, would this go well with the users of the service?

The pricing for each song download was also a question we asked Mr. Vineet. He said that he couldn’t disclose the pricing details, as they were still in talks regarding this, but he did promise that it would be cheap. Now what would cheap mean? If they try the iTunes pricing of 0.99 cents per song which translates to around Rs.47, that would be quite a lot to pay for one song. A price of Rs.5 – 15 per song may be considered reasonable.

In a market like India, a lot of people would say cheap equates to free. Nokia does have a campaign called “Comes with Music” running in select countries currently. If they’re planning on introducing this in India, I’m sure that would be an instant hit. In Comes with Music, consumers who buy select handsets from Nokia, get to download as much music as they want for 12 months. They also get to keep all the music they download after this period, which is quite a good deal. Comes with Music still hasn’t been introduced for the Indian market yet, so we’re keeping our fingers crossed and waiting for it to be introduced.

Given that 41% of Indians use mobile as music device (quoting Vineet), Nokia seems to be moving in the right direction, but the pricing of the service, ease of purchase and availability of popular and quality music would be a key decider for the success of Nokia Music India.

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Nokia Music India Running a Twitter Trivia Contest

Nokia Music Store on the N97Nokia Music India is running a Twitter contest ahead of their Nokia Music Boot Camp Bangalore. If you are planning to be at the event tomorrow, and want to win vouchers to get access to the 3 Million songs on to Nokia Music Store, here’s what you have to do.

  • Follow NokiaMusicIndia on Twitter.
  • Install the Nokia Music Client on your PC or mobile (to get clues on what the answers to the trivia are)
  • Don’t forget to include the #NokiaMusicIndia hash tag with your replies.
  • If you don’t know the answers, copy them from your friend ;)

The first question is already out there so get going and answer them questions. There will be more Trivia questions coming up till the event at 7:15pm tomorrow( Sep 23rd ).

To get the Nokia Music client head over to using Internet Explorer on your desktop or from your mobile browser.

NokiaMusicIndia on Twitter –